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The Brand Conference is the only event in the UK dedicated to brand communication, marketing innovation and digital fan engagement in the sports industry.
He received his bachelor’s degree in business management from the University of Maryland and a master’s degree in marketing at Johns Hopkins University.His first role in Italy was with Ferrari, where he worked on marketing, brand management and market analysis between 19.After a spell at consultancy agency Landor Associates, he returned to work for the Ferrari-Maserati Group in 2002 as Licensing Manager, Head of International Communications and PR and Licensing and Sponsorship.Vias's sponsorship portfolio includes properties from around the world that are procured for a variety of purposes including but not limited to: Brand Building, Client Pass-Through/ General Activation, Client Co-Sponsorships, and Consumer Product Benefits, allowing Visa to tell a story that the business, brand and consumer can connect with in meaningful ways.
After an award winning career agency side working for various clients, including alcohol, telecoms and FMCG, James was recruited to work for Coca-Cola on the integrated marketing communications team.
In his role, Kline oversees all sponsorship revenue and activation for the Dolphins.