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However, management rights for XETRA-AM were sold to a firm called Grupo Latino de Radio, which introduced XETRA's current format.
However, Grupo Latino has continued a local marketing agreement with Clear Channel to this day.
The out-of-market team was carried because the son of station manager John Lynch was on scholarship with the team; the younger Lynch would go on to star in the National Football League. The station's best-known sportscaster in the sports format is Lee "Hacksaw" Hamilton, who hosted a nightly sports talk program from 1987 until 2005, and was also the play-by-play voice of the Chargers from 1987 to 1996.
It primarily serves the Los Angeles area, even though the station has a stronger signal in San Diego, due to its close proximity to Rosarito, and a dramatically stronger signal south of the Rosarito site, towards Baja California. Jorge Rivera, founder of XEAC in 1936, had a dream to create the world's most powerful AM radio station, In the US, the FCC had limitations for radio station broadcast strength.
XEAC eventually became XEAK-AM ("the Mighty 690", a moniker that its XETRA-AM successor would use in later years), playing the hits of its time.